It isn’t uncommon to hear that business owners struggle to grow their business because they’re too busy keeping up with day-to-day tasks. Things like email, accounts, and putting out spot fires seem to take precedence over the things a business owner should be doing – like marketing, networking and focusing on business strategy. Fortunately, there’s a whole host of everyday tasks that can be automated with custom software.

If you want some of your time back for the more interesting parts of business, these ways custom software could boost efficiency every day.


In terms of cash-flow and profitability, invoicing your customers is one of the most important business functions to manage. It’s integral to the work you do, but it’s also very easy to let it slip if you’re not on top of the paperwork.

Using paper or other outdated systems put you at risk of human error and missing out on valuable income. With a custom software program, you’ve got the ability to link your work together from the point of bookings and ordering right through to invoicing and payment so that nothing falls through the cracks.


Most businesses couldn’t live without email, and we use it every day to communicate with staff and external stakeholders. But a lot of this can be automated to an extent. Whether its reminders to staff or monthly newsletters to customers, email automation is something businesses shouldn’t be going without.

Custom software can feed into your email client to make life easier for everyone – consider the opportunity to send performance and sales data to key stakeholders at the tap of a button. Sure beats spending hours collating reports and sending individual emails.


As we touched on when discussing invoicing, managing orders can be a huge time-suck for business owners and staff. This applies to customer orders as well as your own stock and inventory. You have customers you provide work to on a scheduled basis – custom software can ensure these work orders are lodged like clockwork and never missed.

Custom software programs are also incredible for stock control. Imagine knowing at the touch of a button how much product you’re holding. Even better, being issued an automated reminder to order replace stock when you’re close to running out. That’s a reality when working with custom software!

Customer Interactions and Marketing

One of the most important parts of your business are the customers. You wouldn’t get very far without them, and now more than ever, customers are expecting more from businesses. It’s not always about low prices either. Customers want to feel valued, and custom software can allow you to give them that without too much effort.

Simple things like emailing a discount voucher on a customer’s birthday can be easily automated, yet it’s a big deal to a customer. Marketing is just as much about retaining customers as it is attracting them in the first place, and a custom software system can give your customers a reason to come back.

Reporting and Data Analysis

Sales reports and customer behaviour data can really help a business thrive, and grow at a rapid rate. Custom software can generate almost any report you want, and the information is invaluable to your operations.

You can find out where you’re not performing well, where you’re exceeding, and what your most popular products are. You can see where your customers are from, maybe even their age and geographical demographics. It may seem like just numbers, but to a skilled marketer, it’s the key to unlocking massive business growth.

Staff and Payroll Tasks

Last of all, are your staff wasting hours every week messing around with manual timesheets? Not to mention the time that needs to be spent deciphering those sheets and working out what to pay everyone. Having some essential HR functionality built into your system can ensure payroll is easily tracked, processed and reported on.

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